#70: How Thought Leadership can Strengthen Your Business : Eva Jannotta
Welcome the Driven Female Entrepreneurs Podcast!
The weekly show that helps you dream bigger and achieve more in your business, by learning what works from successful female entrepreneurs.
In this episode
In this episode of the Driven Female Entrepreneurs Podcast, I speak with Founder of Medusa Media Group, Eva Jannotta.
Eva didn't set out with the intention of starting her own business, but when her corporate job 'imploded', she decided to give it a try. With no real entrepreneurial experience or education, her business was didn't take off instantly, but as her client relationships and understanding started to grow, so did her business.
Through that process, she started to focus in on which activities she found most exciting and interesting. She moved from focusing on marketing and communication in a broad sense, to zooming in on thought leadership.
Listen to this episode to learn more about how you can use Thought Leadership to foster new relationships and grow your business, even if you feel shy. Along with Eva's best lessons for business confidence and success.
Highlights
In this value-packed episode you'll learn:
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How to get started with thought leadership, even if you are new to your business or don't feel like an expert.
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The secret to creating a strong call to action in your content.
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How thought leadership can make finding the right clients faster and easier.
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Why thought leadership can be a great strategy for small businesses.
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That both introverts and extroverts can benefit from this marketing strategy.
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Why you don't need to be perfect.
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How to overcome your anxieties around becoming more visible.
...and much more!
About Eva Jannotta
Eva Jannotta helps bold women leaders defy the status quo, amplify their influence and expand their wealth and power. She offers thought leadership strategy and advisory services as well as communications support. Her Big Audacious Goal is to end gender and racial discrimination. Eva grew up in Silver Spring, Maryland and today she lives in Phoenix, Arizona with her partner.
Connect with Eva
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About Your Host, Melitta Campbell
Since 1997, Melitta has been using her ability to spot gaps between a company’s goals and its strategy and positioning to help businesses become profitable and achieve growth - in as little as three months.
By combining the insights gained from working directly with senior leaders for more than 20 years, her unique blend of art-school and business-school training, and her restless curiosity, Melitta has helped her clients identify new opportunities and develop creative solutions that add value in profitable and purposeful ways, that are straight-forward to implement and result in a clear competitive edge.
After witnessing too many talented and passionate women fall short of their vision to make a profit and a difference, more recently, Melitta has brought her business, leadership and marketing expertise together with her personal experiences, to become a trusted advisor and coach for female-led businesses.
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