#68: Building your Business With Events : Venese
Welcome the Driven Female Entrepreneurs Podcast!
The weekly show that helps you dream bigger and achieve more in your business, by learning what works from successful female entrepreneurs.
In this episode
In this episode of the Driven Female Entrepreneurs Podcast, I speak with events entrepreneur and Founder of Your Entrepreneur Resources, Venese Lau.
When Venese moved to Japan after growing up in Australia, she attended as many events as she could to build her network and start to settle into Tokyo. She soon found herself promoting the events she was attending, and from there her events and marketing business was born.
Over time her business evolved to work with many businesses, brands and charities of all sizes. But when COVID hit, her business stopped overnight. Using the opportunity to investigate how she could serve other entrepreneurs during this challenging time, Venese launched a new business, a platform to help entrepreneurs find the right courses, tools and coaches to support their business growth, ensuring that they enjoy the best returns on the investment they make in themselves.
Listen to this episode to learn more about how events can be an important part of your marketing strategy, at every stage of your business, and how to make them work for your business.
Highlights
In this value-packed episode you'll learn:
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How to get started with events.
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The one-thing you must do when networking or running events.
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The role events can play in building your brand or business.
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Why it's helpful to think of events in the broadest sense.
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Why events bring your clients closer to your business.
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Why you should strongly consider adding events into your marketing strategy.
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The steps to take when putting on events for your business.
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The secret tool that will open new doors and opportunities for you and your business.
...and much more!
About Venese Lau
Venese Lau runs an events and marketing company in Tokyo, Japan. She has been an entrepreneur since she was 19, running all kinds of offline and online businesses. She is the host and face behind Your Entrepreneur Resources, where she helps entrepreneurs start, grow and scale their businesses, connecting them with the right mentors, resources and tools.
Connect with Venese
https://www.yourentrepreneurresources.com
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About Your Host, Melitta Campbell
Since 1997, Melitta has been using her ability to spot gaps between a company’s goals and its strategy and positioning to help businesses become profitable and achieve growth - in as little as three months.
By combining the insights gained from working directly with senior leaders for more than 20 years, her unique blend of art-school and business-school training, and her restless curiosity, Melitta has helped her clients identify new opportunities and develop creative solutions that add value in profitable and purposeful ways, that are straight-forward to implement and result in a clear competitive edge.
After witnessing too many talented and passionate women fall short of their vision to make a profit and a difference, more recently, Melitta has brought her business, leadership and marketing expertise together with her personal experiences, to become a trusted advisor and coach for female-led businesses.
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