#67: Backyard sales to Global Brand : Kelley Higney
Welcome the Driven Female Entrepreneurs Podcast!
The weekly show that helps you dream bigger and achieve more in your business, by learning what works from successful female entrepreneurs.
In this episode
In this episode of the Driven Female Entrepreneurs Podcast, I speak with Bug Bite Thing Founder & CEO, Kelley Higney.
Kelley started her business after her family found themselves continually bitten by mosquitoes when they moved to Florida. After searching different treatment options, Kelley sound a simple, natural solution that wasn't yet available in the States. When she tried it, and it worked instantly, she worked with the producer to bring the product to America and her new business was formed.
While she started her business from her own backyard, the effectiveness of her product, which she named The Bug Bite Thing, and a feature on Shark Tank meant her company grew rapidly. And is continuing to grow.
Listen to this episode to learn more about how to keep up with the growing needs of your business, how and when to structure your expanding business, and the importance of maintaining time for your own needs too.
Highlights
In this value-packed episode you'll learn:
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The importance of educating your market when launching an innovative product.
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How to minimise the risk for new clients.
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The biggest communication challenge linked to innovation.
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The one word that will keep you from becoming overwhelmed.
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The benefit of networking with people in a similar business to you.
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How the energy around us can impact our daily lives in different ways.
...and much more!
About Kelley Hingey
Kelley Higney is the founder and CEO of Bug Bite Thing, which is dedicated to offering people a chemical-free and eco-friendly solution that alleviates the discomfort, stinging, itching, and swelling caused by bug bites and stings. Bug Bite Thing is Amazon’s #1 selling product for insect bite relief with over 30,000 positive reviews. Kelley is a member of the Forbes Business Council. In 2020, Kelley was named ‘Female Entrepreneur of the Year for Consumer Products’ by the Stevie Awards for Women in Business and ‘Executive of the Year’ in the Small Business category by the Best in Biz Awards.
Connect with Kelley
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About Your Host, Melitta Campbell
Since 1997, Melitta has been using her ability to spot gaps between a company’s goals and its strategy and positioning to help businesses become profitable and achieve growth - in as little as three months.
By combining the insights gained from working directly with senior leaders for more than 20 years, her unique blend of art-school and business-school training, and her restless curiosity, Melitta has helped her clients identify new opportunities and develop creative solutions that add value in profitable and purposeful ways, that are straight-forward to implement and result in a clear competitive edge.
After witnessing too many talented and passionate women fall short of their vision to make a profit and a difference, more recently, Melitta has brought her business, leadership and marketing expertise together with her personal experiences, to become a trusted advisor and coach for female-led businesses.
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