#62: The SAVVY Approach to Marketing : Melissa Ambers
Welcome the Driven Female Entrepreneurs Podcast!
The weekly show that helps you dream bigger and achieve more in your business, by learning what works from successful female entrepreneurs.
In this episode
In this episode of the Driven Female Entrepreneurs Podcast, I speak with Melissa Ambers.
Melissa started her business when she found that she was the go-to person in her network for conversations about marketing and branding. When her research showed a gap in the market for a source of marketing support and development for newer businesses, she launched The Marketing Studio, which focuses on business development and branding.
She later started Savvy the Business Magazine and Podcast, to bring the entrepreneurial community high-quality information, while also giving her clients an opportunity to share their insights and expertise in valuable ways.
Listen to this episode to hear Melissa's tips for business building, marketing and the simple way to plan your way to success.
Highlights
In this value-packed episode you'll learn:
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When it makes most sense for new business to start investing in their marketing, and what they need to know and have in place first.
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Simple way to plan your way to success, with the help of a wall.
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What and when to outsource.
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What you need to consider in your business and marketing post-COVID.
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Why it's important not to feel under pressure to pursue all your business ideas immediately. Some will suit you and your business better later.
...and much more!
About Melissa Ambers
Dr. h.c. Melissa Ambers is the President and Chief Administrative Officer (CAO) of SAVVY Media Group, Inc. Melissa received an Honorary Doctorate in October 2020. As an extraordinary covert guru and project manager with over twenty years of experience, she and her team offer tools and expert advice to produce top quality work. When Melissa formed SAVVY Media Group, Inc., she needed a space that gave her clients privacy and felt secure enough to be transparent. So, she created The Marketing Studio. The Marketing Studio is the first globally owned and operated by a minority woman that is focused on business development and branding. SAVVY Media Group, Inc. via The Marketing Studio offers sensible solutions to eliminate the frustration and overwhelming reality of building a successful business. Many small business owners and solopreneurs are looking to hire SAVVY Media Group, Inc. to take a systematic approach to grow their business. Our proficiency with tools and systems ensures that you and your team will stay efficient so that everyone meets their deadlines and can focus on growth and profitability. She is a two time International Best Seller Author of “Set Yourself Apart: Become An Efficient Assistant Utilizing Online Tools & Devices” and Coffee Sugar Cream: An Effective Guide to Manage Business Processes. Melissa has received a Proclamation from the Mayor of Houston, Texas, April 18th is named “Melissa Ambers Day” and May 11th BOSS Day (Building Opportunities Savvy Solutions). She is known for being efficient and boosting productivity with her clients. Providing solutions are essential to Melissa to ensure that clients and their staff are adequately trained. Clients like Judge Lucia Bates on her Campaign and back office, RBY Ministries, Ferrell’s Photography, KANO Productions, RW Couture, BY Publishing, and many others have seen a tremendous change in the day-to-day operations. Melissa has been the Event Director for various prodigious events like The Freedmen's’ Town Exhibit, 20th Year Legacy Gala for Domestic Violence, and Faith Awards. As the Event Director, she has worked with organizations to provide efficient and effective solutions to decrease cost and develop new processes to allow time to work with clients. Melissa created SAVVY The Business Magazine and SAVVY The Business Podcast in September 2019. These media platforms were created to become a resource for entrepreneurs and professionals. In less than a year she was able to take both platforms internationally. The podcast can be viewed on YouTube and listened to on Pandora, iHeart Radio, & Spotify. As you can imagine the spotlight on these media platforms can be heard by millions around the world.
Connect with Melissa
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About Your Host, Melitta Campbell
Since 1997, Melitta has been using her ability to spot gaps between a company’s goals and its strategy and positioning to help businesses become profitable and achieve growth - in as little as three months.
By combining the insights gained from working directly with senior leaders for more than 20 years, her unique blend of art-school and business-school training, and her restless curiosity, Melitta has helped her clients identify new opportunities and develop creative solutions that add value in profitable and purposeful ways, that are straight-forward to implement and result in a clear competitive edge.
After witnessing too many talented and passionate women fall short of their vision to make a profit and a difference, more recently, Melitta has brought her business, leadership and marketing expertise together with her personal experiences, to become a trusted advisor and coach for female-led businesses.
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