#57: Getting Featured in the Media : Fiona Johnson
Welcome the Driven Female Entrepreneurs Podcast!
The weekly show that helps you dream bigger and achieve more in your business, by learning what works from successful female entrepreneurs.
In this episode
In this episode of the Driven Female Entrepreneurs Podcast, I speak with Public Relations specialist Fiona Johnson, to learn more about where female entrepreneurs can start, when it comes to being featured in the media.
As soon as Fiona discovered Public Relations (PR) she fell in love. Having spent a long and happy career working for a variety of companies and industries, she decided to take a career break when she had children. As her kids grew, Fiona started to feel a need to re-find her passion. She started a small retail business as a start point. But when a local small business needed help raising awareness, Fiona discovered that her love for PR was still very much alive. Today she provides communication and PR consultancy and support to small businesses.
Listen to this episode to discover more about Fiona's journey, and her incredible advice for how you can start to raise awareness of your own business and brand through the media.
Highlights
In this value-packed episode you'll learn:
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Why PR is a highly effective strategy for small businesses, not just for large companies.
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People buy from people. Which is why PR works better than advertising for most businesses.
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How PR can build your business reputation extremely well, and quickly.
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The importance of building relationships with media contacts and influencers.
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The role of traditional media versus new digital opportunities.
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What to include in your media content.
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How to make the most of and repurpose your PR and media appearances.
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How to start with your own PR, even if you feel you're not a great writer.
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Why you need to collect case studies and testimonials and use them in your PR.
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How to give yourself the space to create your own business, your way.
...and much more!
About Fiona Johnson
Fiona Johnson describes herself as a reputation builder with a nose for sniffing out a great story. A much needed skill for a public relations professional. Her career has seen her working across both marketing and PR for household names including IBM, NatWest Bank and Coleman’s mustard. A few years ago, after a career break to raise a family and pursue other business interests, Fiona came back to her instinctive roots to share her experience with fellow small business owners where she could really make a difference, helping to get their business noticed and create an impact with their communications.
When Fiona is not working directly with her B2B and B2C clients she can be found delivering PR training. Helping marketing professionals and business owners to use PR as part of their marketing mix to grow and develop their own reputations. Whether working on a media campaign for a new product or service, advising on a communications strategy, or creating social media content Fiona brings her unique brand of honesty and warmth believing every client is remarkable and has a story to be told.
Connect with Fiona
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About Your Host, Melitta Campbell
Since 1997, Melitta has been using her ability to spot gaps between a company’s goals and its strategy and positioning to help businesses become profitable and achieve growth - in as little as three months.
By combining the insights gained from working directly with senior leaders for more than 20 years, her unique blend of art-school and business-school training, and her restless curiosity, Melitta has helped her clients identify new opportunities and develop creative solutions that add value in profitable and purposeful ways, that are straight-forward to implement and result in a clear competitive edge.
After witnessing too many talented and passionate women fall short of their vision to make a profit and a difference, more recently, Melitta has brought her business, leadership and marketing expertise together with her personal experiences, to become a trusted advisor and coach for female-led businesses.
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