#55: Building the KeriKit Brand : Keri Jamieson
Welcome the Driven Female Entrepreneurs Podcast!
The weekly show that helps you dream bigger and achieve more in your business, by learning what works from successful female entrepreneurs.
In this episode
In this episode of the Driven Female Entrepreneurs Podcast, I speak with the Founder and Director of KeriKit, Keri Jamieson.
Much as she loved her job as a senior fashion buyer for a large high-street retailer, Keri wanted to have more time to dedicate to her growing family. While pregnant with her first child, Keri excitedly when shopping for a practical bag. But she was dismayed by the options available. Two years later when her twins were born, she found that the situation hadn't changed and, having been a successful handbag designer from 20-years, she decided she was going to step in and create the range of practical handbags women deserved, and her fourth baby, KeriKit, was born.
Her aim was to create beautiful bags that suited the many needs of a mother's day. Bags they could use when in the playground with their kids, and then walk proudly into a business meeting with. Bags that would help them feel like a woman and not just a Mum. A bag that would ensure they felt organised, confident and well put together. Six years later, she has received countless messages from Mums thanking her for her bags and showing her that she has been successful in her goal.
Listen to this episode to discover how Keri built her handbag brand from scratch, the challenges she's encountered along the way, and her best advice for women building a business around a family.
Highlights
In this value-packed episode you'll learn:
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What it's really like to build a business and survive the entrepreneurial rollercoaster.
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The importance of focusing on your strengths.
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The advantage of getting help sooner in your business.
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Why you need a support network from day one.
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How your darkest hour can push you in the perfect direction.
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How to budget for your business.
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The Power of creating a community around your business.
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Why you must take time out to take care for yourself, and not just your family and business
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What is takes to create and maintain balance and growth.
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Why self-praise isn't indulgent, it's necessary.
...and much more!
About Keri Jamieson
Keri Jamieson Has been a designer for over 25 years designing handbags for most of the UK while living in HK then returning to the UK where she went on to be a senior buyer at TK Maxx firstly in their handbags department and then moving onto Fast Fashion. While she was pregnant with her first child she went hunting for a nice changing bag but was dismayed by what she saw. She also knew that she couldn't carry on her career as a buyer and see her children grow up so a plan formed. she decided to use her wealth of experience as a handbag designer and instead started her own business. Now a mum of 3, KeriKit is into its 6th year and finally making a profit!
Connect with Keri
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Since 1997, Melitta has been using her ability to spot gaps between a company’s goals and its strategy and positioning to help businesses become profitable and achieve growth - in as little as three months.
By combining the insights gained from working directly with senior leaders for more than 20 years, her unique blend of art-school and business-school training, and her restless curiosity, Melitta has helped her clients identify new opportunities and develop creative solutions that add value in profitable and purposeful ways, that are straight-forward to implement and result in a clear competitive edge.
After witnessing too many talented and passionate women fall short of their vision to make a profit and a difference, more recently, Melitta has brought her business, leadership and marketing expertise together with her personal experiences, to become a trusted advisor and coach for female-led businesses.
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