#50: Branding and Visibility for Small Business : Sapna Pieroux
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The weekly show that helps you dream bigger and achieve more in your business, by learning what works from successful female entrepreneurs.
In this episode
In this episode of the Driven Female Entrepreneurs Podcast, I speak with Branding Strategist and Founder of InnerVisions ID, Sapna Pieroux.
After completing her degree in graphic design, Sapna took a post-graduate degree in Marketing to understand the business side of her work. She started her career in marketing, and often had to brief designers. She soon felt the frustration that many businesses experience when they received designs that didn't match what they really wanted. She later moved into a graphic design agency where she experienced the opposite, working with clients who struggled to communicate their needs in ways that enabled her to deliver great work.
When she later came to work directly with small business owners on their branding, she saw a misunderstanding of what a brand really is. She also saw how entrepreneurs struggled to visually communicate their value and difference. So she took their questions and experiences, and developed her six-step VISION process, and shared this in her award-winning book 'Let's Get Visible'. Her VISION process helps demystify branding for small business owners, so they can make their brand and marketing assets work for them.
Listen to this episode to understand the VISION process, what a brand really is and how you can make it work for your business.
Highlights
In this value-packed episode you'll learn:
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What branding is really about.
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The 6-steps to a branding process that you love and that connects with your clients.
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Why a great brand starts with your business strategy and aspiration.
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A FAB exercise to help you find meaning within your brand.
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What it takes to build trust and recognition.
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How to create a brand that helps you to stand out.
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The importance of consistency.
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The right time to invest in professional design and brand.
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How your brand can impact you, your staff and your customers on a very deep level.
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How to use the Do, Say See model.
...and much more!
About Sapna Pieroux
Multi award-winning brand consultant, designer, author and speaker: Sapna Pieroux is the founder of InnerVisions ID, a brand consultancy for ambitious, ethical, purpose-driven businesses.
Her book Let’s Get Visible! was a #1 best-seller (launched January 2020) and won an award for Startup Inspiration at the Business Book Awards. Sapna is also Brand Mentor for Shifts to Success (a global programme helping public sector workers into a life of entrepreneurship), a business mentor at the University of West London and a guest lecturer at Hult International Business School.
She is married to Andy, they have two boys and live in London.
Connect with Sapna Pieroux
Instagram profile Twitter Handle Linkedin profile Facebook Page
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About Your Host, Melitta Campbell
Since 1997, Melitta has been using her ability to spot gaps between a company’s goals and its strategy and positioning to help businesses become profitable and achieve growth - in as little as three months.
By combining the insights gained from working directly with senior leaders for more than 20 years, her unique blend of art-school and business-school training, and her restless curiosity, Melitta has helped her clients identify new opportunities and develop creative solutions that add value in profitable and purposeful ways, that are straight-forward to implement and result in a clear competitive edge.
After witnessing too many talented and passionate women fall short of their vision to make a profit and a difference, more recently, Melitta has brought her business, leadership and marketing expertise together with her personal experiences, to become a trusted advisor and coach for female-led businesses.
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