#45: Business is Communication : Yelena Ganshof van der Meersch
Welcome the Driven Female Entrepreneurs Podcast!
The weekly show that helps you dream bigger and achieve more in your business, by learning what works from successful female entrepreneurs.
In this episode
In this episode of the Driven Female Entrepreneurs Podcast, I speak with Yelena Ganshof van der Meersch, expert in media production and visual marketing, and producer and host of the "INSIDE TOMORROW Innovation & Technology" television series.
Yelena has a fascinating background in music, diplomacy, economics, fashion, visual marketing and branding, a range of skills that she blends to help entrepreneurs and companies to better communicate their message visually. It's her restless curiosity and ability to communicate her ideas that has guided her evolution as a business owner and opened doors. Most recently, this has lead her to create and host a television show highlighting the latest developments in Swiss innovation and technology.
Listen to this episode to learn more about Yelena's business journey, and her golden advice for female entrepreneurs.
Highlights
In this value-packed episode you'll learn:
- The importance of having a digital element to your business.
- The power of clear and relevant visuals and design.
- Why business is communication.
- How sharing your ideas can lead to exciting new opportunities.
- Ways to react when others copy what you have created.
- Why preparation is key when it comes to being visible and what to consider first.
- Why being authenitic trumps being perfect.
- That being professional means being yourself.
- How to perform well in media interviews, and why they aren't as scary as you might expect.
- Why the fastest way to improve your interview and presentation technique is to do more of them.
- The importance of asking for help; none of us have all the answers.
- To say yes to more opportunities and media invitations - you never know what doors they will open.
- Be sure to schedule more time for yourself: your personal development and growth and your self-care.
...and much more!
"Growth Mindset is having learning and curiosity built as an option set into your mind. It can help you see failure and challenge as fabulous sources of information that will fuel further learning and growth." - Lynda Heffernan
About Yelena Ganshof van der Meersch
Yelena Ganshof van der Meersch is an expert in media production and visual marketing helping companies gain visibility by customers and get noticed by investors. Yelena is a producer and host of INSIDE TOMORROW Innovation & Technology TV talk show in Geneva. Her passion is to uncover brands and technologies to showcase their innovative solutions. She pays special attention to the art of speaking, presentation and being camera ready, which is essential in the fast paced digital world.
The international career of Yelena covers an impressive range of experience from the worlds of finance and diplomacy to branding. Siberian by origin, she has over 25 years experience living and working in the US, Russia, Singapore and Switzerland.
Connect with Yelena
Instagram profile Facebook Page Linkedin page
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About Your Host, Melitta Campbell
Since 1997, Melitta has been using her ability to spot gaps between a company’s goals and its strategy and positioning to help businesses become profitable and achieve growth - in as little as three months.
By combining the insights gained from working directly with senior leaders for more than 20 years, her unique blend of art-school and business-school training, and her restless curiosity, Melitta has helped her clients identify new opportunities and develop creative solutions that add value in profitable and purposeful ways, that are straight-forward to implement and result in a clear competitive edge.
After witnessing too many talented and passionate women fall short of their vision to make a profit and a difference, more recently, Melitta has brought her business, leadership and marketing expertise together with her personal experiences, to become a trusted advisor and coach for female-led businesses.
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