#36: Creating a Mission Driven Business: Jennifer Georgeson
Welcome the Driven Female Entrepreneurs Podcast!
The weekly show that helps you dream bigger and achieve more in your business, by learning what works from successful female entrepreneurs.
In this episode
In this episode of the Driven Female Entrepreneurs Podcast, I speak with Jennifer Georgeson, founder of SO JUST SHOP, a business with a mission to transform the lives of those in impoverished communities.
While travelling overseas for her role in International Development, Jennifer noticed that often programs designed to support maternal and child health in developing countries were hampered because women were not economically empowered, and she wanted to do something to help change that.
Listen to this episode to learn more about Jennifer's business journey, and her lessons in creating an online and pop-up boutique, that empowers women in developing countries.
"My biggest piece of advice for entrepreneurs is to be stubborn in your belief that you can make your vision work." Jennifer Georgeson
Highlights
In this episode you'll learn:
- How long it takes to build a successful brand and business.
- How to bootstrap your marketing.
- How to define which activities to focus on and which to outsource.
- Where to best spend your time as the leader of the business.
- How to choose the right marketing events and opportunities for your business.
- The power of having a strong mission and clear goal.
- How times of challenge and push you to become more resilient and creative.
- Easy and cheap ways to launch an online business.
- The importance of asking for help and advice.
- Why you must be clear in your communications.
- What has changed in consumer buying behaviour since the pandemic.
...and much more!
About Jennifer Georgeson
Jennifer Georgeson has extensive experience in International Development and start-up technology, in both the not-for-profit and for-profit world. Throughout her professional experience, time and again Jennifer saw first hand that barriers to maternal and child health and education were linked to economic disempowerment.
Against this backdrop, she founded SO JUST SHOP, with a mission to transform the lives of those in impoverished communities, by training and upskilling family leaders, equipping them with the education and tools to provide for their families.
With this empowerment, women are able to drive change in their communities and beyond, to improve their country’s economy.
Connect with Jennifer
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About Your Host, Melitta Campbell
Since 1997, Melitta has been using her ability to spot gaps between a company’s goals and its strategy and positioning to help businesses become profitable and achieve growth - in as little as three months.
By combining the insights gained from working directly with senior leaders for more than 20 years, her unique blend of art-school and business-school training, and her restless curiosity, Melitta has helped her clients identify new opportunities and develop creative solutions that add value in profitable and purposeful ways, that are straight-forward to implement and result in a clear competitive edge.
After witnessing too many talented and passionate women fall short of their vision to make a profit and a difference, more recently, Melitta has brought her business, leadership and marketing expertise together with her personal experiences, to become a trusted advisor and coach for female-led businesses.
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