#34: Becoming Camera Confident and Visible : Lucy Griffiths
Welcome the Driven Female Entrepreneur Podcast!
The weekly show that helps you dream bigger and achieve more in your business, by learning what works from successful female entrepreneurs.
In this episode
In this episode of the Driven Female Entrepreneurs Podcast, I speak with serial entrepreneur and course creator Lucy Griffths, about how her business has evolved and her best tips for course creators and female entrepreneurs wanting to feel more confident on camera.
For 20 years, Lucy worked as a journalist often working in areas of conflict. But when she became pregnant, she was clear that she didn't want to continue in that line of work, so looked for alternatives. She started an Air B'n'B business, but wanted more. Having gained a Masters Degree in Coaching, while covering the conflict in Iraq, Lucy decided to combine this skill with her on-screen and journalism experience to help women gain the confidence to become more visible, and share their voice through video.
Listen to this episode to learn more about Lucy's fascinating business journey, and her insights and advice for other female entrepreneurs and coaches looking to create a business by sharing their story, message and knowledge.
Highlights
In this episode you'll learn:
- The role video can play in building your business.
- What your audience is really looking for in your message and videos.
- How to create and use video differently on different platforms.
- The styles of video that works well for your online courses.
- Where to start when building an online course.
- The right way to define your niche, why it can take time.
- Where a lack of confidence comes from and how to turn this around.
- How to reframe negative thoughts so you can move forward with more ease and flow.
- Why your business is a journey of self-discovery and growth.
- The key to building a business that can scale.
...and much more!
About Lucy Griffiths
Lucy Griffiths is a serial entrepreneur and course creator. Her courses have now sold over 30,000 worldwide, and she now teaches people how to harness their knowledge and create a course that sells on repeat.
She works with corporate clients, entrepreneurs and business owners to harness the power of video, and tell stories more effectively on screen and in meetings.
Lucy is a columnist for Psychologies Magazine talking about confidence, the imposter syndrome, and speaking up even though you’re scared. And she has a joint venture business with Psychologies Magazine.
Lucy spent many years reporting from Asia and the Middle East as an international TV reporter and producer, and along the way flew in Air Force One with Barack Obama, had breakfast meetings with Hillary Clinton, and scored exclusive conversations with Hollywood A-listers like Nicole Kidman, Angelina Jolie and Hugh Jackman.
Connect with Lucy
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About Your Host, Melitta Campbell
Since 1997, Melitta has been using her ability to spot gaps between a company’s goals and its strategy and positioning to help businesses become profitable and achieve growth - in as little as three months.
By combining the insights gained from working directly with senior leaders for more than 20 years, her unique blend of art-school and business-school training, and her restless curiosity, Melitta has helped her clients identify new opportunities and develop creative solutions that add value in profitable and purposeful ways, that are straight-forward to implement and result in a clear competitive edge.
After witnessing too many talented and passionate women fall short of their vision to make a profit and a difference, more recently, Melitta has brought her business, leadership and marketing expertise together with her personal experiences, to become a trusted advisor and coach for female-led businesses.
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