#29: Successful Social Media for Small Businesses : Emma York
Welcome the Driven Female Entrepreneur Podcast!
The weekly show that helps you dream bigger and achieve more in your business, by learning what works from successful female entrepreneurs.
In this episode
In this episode of the Driven Female Entrepreneurs Podcast, I speak with Emma York, holistic digital marketing consultant and owner of Fresh Approach Digital.
Emma started her business seven years ago when she wanted to move from working on large PR campaigns, into a position where she could use her experience and knowledge to support small businesses and start-ups, with a focus on the marine leisure industry.
Listen to this episode to learn how small businesses can make marketing and social media work for them, without breaking the bank or working around the clock.
Highlights
In this episode you'll learn:
- Why marketing is different for small businesses to large corporate.
- How one person can effectively implement a marketing strategy.
- The big advantage small businesses have over large corporate when it comes to marketing.
- The power of getting strategic and focused when it comes to social media marketing.
- Where to find key customer data to help you develop the right strategy.
- Why starting small is one of the fastest ways to start.
- How to avoid feeling overwhelmed when managing your social media.
- The essential first step all businesses must take before marketing on social media.
- How and when to get started with social media advertising.
- Why 'Buy Now' buttons often fail.
- The value of testing new things and having a go.
- Why every entrepreneur needs a Tribe.
... and much more!
About Emma York
Emma York is a holistic digital marketing consultant and owner of Fresh Approach Digital. She works to help and support start-up companies and small businesses to create or develop their social media accounts, understand their audience following, try paid media and define their digital communications & online marketing.
Digital marketing is a very broad sword that she cuts down into relevant blocks for business owners to tackle and implement. She helps entrepreneurs to communicate with your existing and potential new customers through digital channels and offer assistance to help and build the online presence, brand awareness and product recognition.
Connect with Emma
https://www.linktr.ee/freshapproachpr
Linkedin profile Facebook page Twitter handle
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About Your Host, Melitta Campbell
Since 1997, Melitta has been using her ability to spot gaps between a company’s goals and its strategy and positioning to help businesses become profitable and achieve growth - in as little as three months.
By combining the insights gained from working directly with senior leaders for more than 20 years, her unique blend of art-school and business-school training, and her restless curiosity, Melitta has helped her clients identify new opportunities and develop creative solutions that add value in profitable and purposeful ways, that are straight-forward to implement and result in a clear competitive edge.
After witnessing too many talented and passionate women fall short of their vision to make a profit and a difference, more recently, Melitta has brought her business, leadership and marketing expertise together with her personal experiences, to become a trusted advisor and coach for female-led businesses.
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