#28: Pricing with Confidence and Charging Your Worth : Janene Liston
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The weekly show that helps you dream bigger and achieve more in your business, by learning what works from successful female entrepreneurs.
In this episode
In this episode of the Driven Female Entrepreneurs Podcast, I speak with Janene Liston, The Pricing Lady, about her business journey and how she helps business owners large and small, develop the right pricing strategies and start charging their worth.
Janene didn't start out her career as a pricing strategist, but as a structural engineer (with a passion for bridges!). But a few years into her career realised that she wanted to move into a role where she could use her problem solving skills in an environment that offered more interaction with people. That move took her from the U.S. to Switzerland and soon after into a role as a Pricing Manager for Siemens. When the time was right for her to start out on her own, Janene decided to use her pricing expertise and experience to help small and medium-sized businesses to enjoy greater profits through pricing that is better aligned to their brand and objectives.
Listen to this episode to discover the impact the right (or wrong) pricing can have on your business how to get start designing your own pricing strategy.
Highlights
In this episode you'll learn:
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How pricing impacts every aspect of your business strategy, not just your financial goals.
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Where to start when finding the right price for your offers.
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The importance of having a clear niche or target market.
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Why setting your price is just one piece of the pricing puzzle.
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The importance of follow through in successfully getting the prices you set.
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How your communication impacts the perceived value of your offer.
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How to confidently stand by your prices.
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Why getting a 'No' response can be a good thing, and what to do next.
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The danger of pricing too low.
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Why preparation is key when it comes to your sales conversations.
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How discounts always come with a trade-off.
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The importance of getting a coach or mentor to support your growth.
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The power of a strong supportive network.
... and much more!
About Janene Liston
Janene Liston is Europe’s most trusted pricing strategist for small businesses. She’s a Certified Pricing Professional, an entrepreneur and a European Public Speaking Champion with 20 years experience in product marketing and pricing.
She teaches small businesses and startups how to create, communicate and charge for the value they deliver - helping them build the right pricing strategy. They can close more deals at the right price and build more sustainable profits.
Connect with Janene
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About Your Host, Melitta Campbell
Since 1997, Melitta has been using her ability to spot gaps between a company’s goals and its strategy and positioning to help businesses become profitable and achieve growth - in as little as three months.
By combining the insights gained from working directly with senior leaders for more than 20 years, her unique blend of art-school and business-school training, and her restless curiosity, Melitta has helped her clients identify new opportunities and develop creative solutions that add value in profitable and purposeful ways, that are straight-forward to implement and result in a clear competitive edge.
After witnessing too many talented and passionate women fall short of their vision to make a profit and a difference, more recently, Melitta has brought her business, leadership and marketing expertise together with her personal experiences, to become a trusted advisor and coach for female-led businesses.
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