#27: Social Media Strategies that Work for Small Business : Jamie Palmer
Welcome the Driven Female Entrepreneur Podcast!
The weekly show that helps you dream bigger and achieve more in your business, by learning what works from successful female entrepreneurs.
In this episode
In this episode of the Driven Female Entrepreneurs Podcast, I speak with social media consultant and online marketing strategist, Jamie Palmer, about her business journey and how she helps business owners succeed with their social media marketing through her coaching and consulting services.
When Jamie was a senior at college in 2003, and struggling to find work, she decided to start her own business and fill a gap in the market for website creation. When, in 2007, she saw the potential of social media to support businesses, she decided to start exploring the possibilities it presented for her clients and the future of her business. After getting her Masters degree in leadership and information technology, she built a social media agency and more recently has evolved this into a social media coaching practice to train and guide businesses in setting up and implementing a fitting social-media strategy for their business and goals.
Listen to this episode to discover what it takes to build your business through social media and what you need to consider when building a social media strategy for you and your business, that connects with your audience and drives sales.
Highlights
In this episode you'll learn:
- How to know when it's time to evolve or pivot your business.
- Why your audience want (and love) to see your imperfect self - now more than ever.
- How to find the courage to start doing online videos.
- The rule of 3.
- Practical ways to manage your nerves before doing live videos.
- How to get consistent with your content and social media for more impact.
- What it means to treat your business like your best client.
- How to beat procrastination and get your planning done.
- What consistency really means when you're building a business that will last.
... and much more!
About Jamie Palmer
Jamie Palmer is an online business strategist and the CEO of Outlier Marketing Group. Working with entrepreneurs for nearly 17 years to grow and scale their businesses, Jamie has expertise in strategic business development necessary for competitive industries.
Through strategy, program, coaching, and more, Jamie helps her clients to create messages that resonate with their audiences and align with their organizational goals, culture, vision, and values.
Connect with Jamie
https://www.outliermarketinggroup.com
Linkedin profile Facebook page Instagram page
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About Your Host, Melitta Campbell
Since 1997, Melitta has been using her ability to spot gaps between a company’s goals and its strategy and positioning to help businesses become profitable and achieve growth - in as little as three months.
By combining the insights gained from working directly with senior leaders for more than 20 years, her unique blend of art-school and business-school training, and her restless curiosity, Melitta has helped her clients identify new opportunities and develop creative solutions that add value in profitable and purposeful ways, that are straight-forward to implement and result in a clear competitive edge.
After witnessing too many talented and passionate women fall short of their vision to make a profit and a difference, more recently, Melitta has brought her business, leadership and marketing expertise together with her personal experiences, to become a trusted advisor and coach for female-led businesses.
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