#18: Rachael Owen - Getting Started with Relationship Marketing
Welcome the Driven Female Entrepreneur Podcast!
The weekly show that helps you dream bigger and achieve more in your business, by learning what works from successful female entrepreneurs.
In this episode
In this episode of the Driven Female Entrepreneurs Podcast, I speak with Relationship Marketing Expert, Rachael Owen, about her business journey and how it took several pivots to find her perfect business.
As well as being an entrepreneur, Marketing Expert and Self-Development Addict, Rachael is also a proud Mum who has built her business around her little man.
Rachael firmly believes that relationships are the key to building a multi million pound business, a belief that lead her to create the Affiliate Launch Academy to help ambitious course creators build lucrative affiliate programs. She also hosts the podcast 'Collaboration over Competition'.
Listen to this episode to discover how you can get started with Relationship Marketing the right way, and build this powerful marketing tool into your business.
Highlights
In this episode you'll learn:
- The right way to approach Relationship Marketing.
- How it can take time to find your perfect business.
- Why the top-tier online solutions aren't always the best option.
- The secret tactics of the marketing pros.
- How start with Relationship Marketing when you don't have a big network.
- Powerful and fun ways to build 'know, like and trust' with new audiences.
- How to find the right relationship marketing partners.
- How Affiliate, Influencer and Referral Marketing work together.
- The importance of having a Mentor or Coach to support you.
- Why it's a good idea to start messy.
- The Power of Positive Influences.
... and much more!
About Rachael Owen
For 18+ years, Rachael Owen has been working intimately with global brands to launch new products and services, through increasing brand awareness, creating desire for the new product, building partnerships and maximising sales.
Rachael has a unique behind the scenes perspective of what makes a multi-million pound launch successful, working with brands including Disney, Apple, Microsoft, Red Bull and Amazon.
Over the years Rachael has identified the one key thing that takes a launch from “great” to being a multi-million pound business. That one key thing is the quality of relationships you create in your business. Relationships with partners, affiliates and influencers.
Rachael identified that the world had changed, people buy people and she found by focusing on relationships marketing her clients and students were able to take their businesses to the next level and start to make a massive influence on the world.
Her signature program “Affiliate Launch Academy” takes her students step by step through the process of creating a lucrative affiliate program that is aligned with the vision of their business and creates long term relationships.
One of the core beliefs Rachael holds dear is collaboration, and this is amplified by her podcast, “Collaboration over Competition” where she teaches relationship marketing and how we can better work together and support each other.
Connect with Rachael
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About Your Host, Melitta Campbell
Since 1997, Melitta has been using her ability to spot gaps between a company’s goals and its strategy and positioning to help businesses become profitable and achieve growth - in as little as three months.
By combining the insights gained from working directly with senior leaders for more than 20 years, her unique blend of art-school and business-school training, and her restless curiosity, Melitta has helped her clients identify new opportunities and develop creative solutions that add value in profitable and purposeful ways, that are straight-forward to implement and result in a clear competitive edge.
After witnessing too many talented and passionate women fall short of their vision to make a profit and a difference, more recently, Melitta has brought her business, leadership and marketing expertise together with her personal experiences, to become a trusted advisor and coach for female-led businesses.
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