#10: Elaine Slatter: Discover what really works for women building businesses
Welcome the Driven Female Entrepreneur Podcast!
The weekly show that helps you dream bigger and achieve more in your business, by learning what works from successful female entrepreneurs.
In this episode
In this episode of the Driven Female Entrepreneurs Podcast, I speak with small business expert and author, Elaine Slatter, about how she left her successful Corporate Career to help women build and grow their businesses.
Elaine has built and tested her marketing and business skills over three decades and, while the tools and environment has changed over that time, she's realised that the key to success remain the same.
Listen in to this episode to learn what Elaine has seen works consistently well for women in business.
Highlights
In this episode you'll learn:
- How other women's stories are a powerful way to learn to succeed in business.
- The powerful impact of female role models can have.
- The danger of becoming isolated and an entrepreneur how to avoid it.
- The secret to starting a successful business, that helps you grow consistently.
- The alternative to business planning.
- What you need to consider when building an online business.
- The powerful keys to successful branding and marketing.
- ...and much more!
"Don't focus on perfection.
Focus on serving your community and
make that the focal point of your business. Then let everything else happen around that."
Elaine Slatter
About Elaine Slatter
Elaine Slatter, BA is a Small Business Expert, founder of XL Consulting Group and author of the popular book, 'Fabulous Fempreneurship', a complete business startup guide for women.
XL Consulting Group helps entrepreneurs with market planning, strategy, branding, web design, copywriting and social media.
Elaine has more than 30 years of corporate executive business and marketing experience and is ready to help you rocket your business to success. Elaine is passionate about mentoring women to become successful entrepreneurs.
Connect with Elaine
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About Your Host, Melitta Campbell
Since 1997, Melitta has been using her ability to spot gaps between a company’s goals and its strategy and positioning to help businesses become profitable and achieve growth - in as little as three months.
By combining the insights gained from working directly with senior leaders for more than 20 years, her unique blend of art-school and business-school training, and her restless curiosity, Melitta has helped her clients identify new opportunities and develop creative solutions that add value in profitable and purposeful ways, that are straight-forward to implement and result in a clear competitive edge.
After witnessing too many talented and passionate women fall short of their vision to make a profit and a difference, more recently, Melitta has brought her business, leadership and marketing expertise together with her personal experiences, to become a trusted advisor and coach for female-led businesses.
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